If you're wondering if there is any research that demonstrates good SEO ROI, the answer is no. But that doesn't mean you shouldn't invest in search engine optimization (SEO). In fact, investing in SEO is one of the best strategies for gaining visibility online and driving more traffic, sales, and conversions. Here's a closer look at SEO ROI and why it's worth investing in.When it comes to SEO ROI, it's important to understand that you won't see results overnight.
It takes time for your website to climb the ranks and start appearing in search engine results pages (SERPs). However, once you do start to rank, you can expect to see an increase in qualified visitors to your website. For example, if you rank first for a keyword that receives 8,360 searches per month, and your website has a 1% conversion rate (that is, if you convert 1% of those qualified visitors to customers), this single keyword would attract a new customer every 8 days (or 46 customers each year). Now add nearby variants that receive an additional 4,180 searches every month.
If you rank first in half of these close variants, you'll see an additional 97 customers each year. How much revenue would 143 additional customers generate per year?A thought leadership SEO campaign is one way to maximize your ROI. This type of campaign involves extensive keyword research with an emphasis on the needs of the target audience's individual and pain points, transactional behavior, and search intent. It also involves producing at least eight pages of high-quality content per month with the goal of being categorized as a Google news website.Investing in SEO results in more conversions, organic traffic, and less money spent to attract new leads.
More than anything else, the ROI of SEO is lasting—you invest in it today to leverage its results for years to come. While measuring ROI on SEO is a little tricky compared to ads, there are some free tools you can use to track your progress. However, just like paid advertising, you can't invest in SEO once and expect to keep generating leads. SEO requires time, continuous improvement and implementation.The best candidates for thought leadership style SEO are often companies with high-value clients, such as those in financial services, industrial manufacturing, real estate or B2B SaaS.
But another cost you face if you decide not to invest in that toolkit, not hire the SEO agency, or not let your team focus on SEO work is to let your website stagnate or, in the worst case, let your website deteriorate as a result of the lack of attention to routine maintenance of SEO.SEO is the tool that CMOs use to climb that mountain and rank company pages higher in keywords that are relevant to their buyer. Before you start optimizing your site for SEO, think about brainstorming the ideal ROI for your business. When applied to SEO, the concept of ROI becomes a key performance indicator that tells you how much you earn in profits or marketing results for every dollar you invest in SEO.
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