Search Engine Optimization (SEO) is the practice of optimizing websites to try and make them appear high in organic search results. SEO is an attempt to shape a website according to Google's algorithm. In simple terms, SEO is the process of improving a website to increase its visibility when people search for products or services related to the business on Google, Bing, and other search engines. The better the visibility of a website in search results, the more likely it is to attract potential and existing customers.
Google SEO is the series of steps taken to modify a website to rank higher in Google search results. When someone searches for a keyword or phrase on Google, they get a list of results that Google considers to be the best solution for their needs. The meta description tag of a page gives Google and other search engines a summary of what the page is about. After creating a mobile-friendly site, you can use Google's Mobile Friendly Test to check if pages on your site meet the criteria to be labeled as mobile-friendly on Google Search results pages.
Major search engines, including Google, provide tools for website owners to analyze their performance on their search engine. As you evaluate your SEO practices, you can analyze what Google uses to train human content evaluators. If an SEO creates misleading or deceptive content on your behalf, such as landing pages or disposable domains, your site could be completely removed from Google's index. SEO marketing and social media marketing go hand in hand because the goal is to tell Google how great you are.
If you run a local business, claiming your business profile will help you reach customers on Google Maps and Google Search. When searching for something specific, such as “football in London”, Google will rank the results for football and the Premier League higher than if you were searching for “football” in Chicago. This is because it takes into account the location of the user and provides more relevant results.