It's not so much about certification itself (which, as you'll see, isn't worth that much). The real advantage of a certification is that you can learn about SEO in a very structured way. A way that makes learning faster and more effective than reading blog posts or watching random YouTube videos. Is it worth getting an SEO certification? The answer is that it depends.
If you already have a lot of experience and customers in SEO and proven optimization successes, you can probably do without it. Getting SEO certified is a good decision for many reasons. To begin with, you add another valuable article to your CV and this increases your chances of being hired in the digital marketing industry. Google's digital marketing certification is definitely worth it.
It's a good way to go if you want to get into digital marketing. It is offered by Google, it is free and is accredited by Open University and other organizations. There is a lot of competition among SEO specialists. Completed Google courses will look impressive on your resume.
What is Google's SEO certification? The certificate formally confirms that you have completed a specialized educational course. That is, you have mastered the necessary set of knowledge and are ready to implement it in practice. In addition, the official document shows the employer the seriousness of his intentions, his desire for self-training and the achievement of the set goals. There are a number of SEO courses that are great but don't offer certification, so they aren't on the list.
The Udemy for Business option allows you to work in groups of 5 or more people, which is good for novice SEO agencies. BrainStation's Professional Guide for SEO Specialists Can Help Start a Lucrative Career in Search Engine Optimization (SEO) and Digital Marketing. The lessons are taught by SEO experts and you also have the option of attending an online classroom. The course includes videos, checklists, tutorials and an easy-to-use platform to help you learn SEO in the best possible way.
SEO specialists may be interested in courses in Application Marketing, Fundamentals of Localization and Optimizing Website Performance. If you are just starting out or want to update your qualifications, a structured SEO program taught by an industry expert, with your understanding confirmed by a certification test, may be a good idea. Skills learned include data analysis and information, business strategy, content marketing, display advertising, e-commerce, email marketing, SEM, SEO, social media, video and others. SEMrush SEO courses, although free, are all taught by experts and provide useful information and tips.
If you're new to SEO, the problem here is that all links are “beneficial” to a site's authority. I always refer to this course in my SEO training guides because it is a good course, but the only downside is the high price that makes it more suitable for companies or organizations that have large budgets for SEO training. The course modules will teach you the fundamentals of SEO, how to develop a keyword strategy, how to optimize individual web pages for searches, how to effectively create links and how to report results efficiently with Google Analytics. The course has 8 modules that cover the basics, technical SEO, on-page SEO, mobile SEO, link building, international and local SEO.
This SEO course offers hours of instruction in ten modules designed to help novice or experienced marketing professionals start improving their SEO and online marketing results. Some key features of advanced SEO training include 30+ hours of self-paced videos, 15+ hours of live instructor-led online classes, and 20 real-life industry-based projects. A good place to start is with the Content Marketing and SEO Fundamentals Exam, which gives you an idea of the path you'll want to follow in the remaining courses. .