A thorough keyword analysis is the basis of each search engine's optimization. Often, in the competitive research phase, we find that the customer's site is lagging behind its competitors in the amount of content indexed. In such cases, this phase of the process takes on additional importance. After adding new, high-quality content, we tackled page optimization.
See our article on Page Optimization Basics for more information on this topic. One day, you're at the top of the search results, and the next, your competitor posts something new that leaves you meaningless. A technical audit analyzes absolutely every element of the site that can affect your SEO performance. A technical audit should be thorough and take weeks to complete, depending on what is wrong with the site.
If you have a large website with thousands of pages of content, it's definitely worth doing a content audit. A content audit will help you identify which pages are performing well and which are performing poorly. By auditing your content, you can “delete” content that generates non-relevant traffic, and then focus on optimizing the content that is likely to deliver the best results for your business. By going through the process of a technical audit, a content audit, or both, you will have a full understanding of everything that needs to be solved to position yourself well in organic search.
Improving your technical SEO requires a holistic approach; addressing just one item on this list won't really move the needle. You need to consider everything if you want your website to work. The same goes for technical SEO. You need to have all these elements correctly to have an optimized website.
After performing a technical audit, you'll have a list of technical blockers that may be hindering your site's performance. After correcting all errors, this company experienced a 1.100% increase in traffic. Keyword research is an integral part of the SEO process. Without keyword research, you'll only make guesses about how users search for your business, products, or services.
Keyword research tools reveal how many users are searching for a particular term, how difficult it is to rank for that term, and what related terms people use to find information online. Finally, keyword research helps you discover location-specific keywords to help you locate your SEO strategy. Keyword research helps you discover which keywords are most valuable to you. Make sure it has an SEO friendly URL, uses navigation paths, and is more complete than any other page on the subject (be sure to check out competitor pages in the top 10 positions).
You want to write content that people interact with and share (and that Google indexes and rewards with excellent rankings). If you haven't already, be sure to read Ron Lieback's 47 tips for mastering SEO writing. Okay, you can't control Google or any search engine ranking. Initial external SEO can be improved by conducting a thorough investigation of your competitors and related sites and identifying the sites that are linking to them (so you can also get links there).
With your basic technical SEO and your initial external SEO, your next step is to design your overall on-site SEO strategy. Read more Landing Pages 101 — Why are they so important? Continue. Keyword research is a process of identifying the most important keywords for our website. Keyword research requires keyword research tools that can help us find the most relevant keywords for our website.
Gracia Marcom is a marketing communications company with a focus on solutions driven by design, advertising and web technology. On our 10-year journey, More. You may want to spend some time evaluating how to choose those keywords and key phrases before committing to anything in terms of SEO and SEM. When link building is done with black hat techniques, your site can be penalized, removed from search results, and you can even blacklist your domain name.
Thank you for sharing the top 10 lists of local citation builder sites here in your SEO process post. It also plays an important role in SEO; if well optimized, your content can drive more organic traffic to your website. Any task that cannot be performed within the first 6 hours, the SEO query will be completed in later phases, depending on how bulky your website is, how “cluttered” your site is, budgetary considerations, time constraints and schedules, and what are the top priorities to be addressed in this moment. Finally, knowing what stage you're in, you'll know what you need to do to boost your SEO.
The SEO process is mainly aimed at organic linking and the placement of results in search engines; even so, it is often complemented by more aggressive measures (e. That said, if you're hoping to improve your SEO, you should definitely commit in some way to creating ongoing content and sharing that content with relevant influencers in your market. The promise of SEO at this stage is that if you create a website experience that is relevant, localized and authoritative, Google is more likely to rank your content and show it to your target audience. This process starts by thinking about the hypothetical terms that your target audience may be using to find your business and then using SEO tools to validate or refute your findings.
For a complete list of SEO strategies and tactics to complete in a custom SEO SOP (Standard Operating Procedure), head to the full SEO process. Once you understand the nature of SEO, the customer will usually approach and you will be able to make the much-needed changes to the website. . .