Search engine optimization (SEO) is a complex and ever-evolving field. It involves optimizing your website for both on-page and off-page factors, as well as technical aspects such as indexing, rendering, and more. In this article, we'll explain 12 different types of SEO and how they are important for planning your organic search strategy to rank better in the organic search listings among your competitors. On-page SEO is the process of optimizing the content of your website. It involves making sure that your content is high-quality and informative, as well as including relevant keywords.
It also involves making sure that your website is easy to navigate and has a good design. In short, you should focus on providing a good user experience in all aspects. Off-page SEO refers to everything you do off-site for better results and appear higher in Google's SERPs. It includes working on external ranking factors, such as creating links from trusted sites on the same domain as you, successful social media marketing, getting customers to give you a positive review on various online forums, and so on. If you want to know more about it, you can read our detailed post on off-page SEO techniques. Technical SEO is largely to help Google bots successfully crawl, interpret and index all pages on your site for future use.
Creating a complete XML sitemap, making your site mobile friendly, adding structured data to help web crawlers classify and rank your pages based on the type of content they contain are just some of the techniques used. See our in-depth post on what is technical SEO for more information. Local SEO is important for businesses that have a physical location or serve customers in a specific area. It involves optimizing your website for local searches by including local keywords and phrases in your content, as well as optimizing your Google My Business listing. Effective local positioning isn't easy, so local SEO should be a high priority for local businesses. App store optimization is very similar to on-page SEO.
While it's not always clear what factors are used in app store search algorithms, there are fewer factors you can influence, so you should focus on them. You could argue that there is also a case in favor of optimizing the off-page app store. If you can create a lot of links to your app, the app store may rank it higher in searches. YouTube SEO is a kind of niche optimization that can make a big difference to the amount of traffic you receive. Many people don't realize that YouTube is one of the most popular search engines in the world, and that the ranking of a popular search there is absolutely gold.
Optimizing your YouTube videos for keywords related to your business can help you get more views and increase engagement. Website Audit is an important part of any SEO strategy. Having an audit done by an experienced professional can help identify any issues with your website that may be hindering its performance in search results. This includes things like broken links, duplicate content, slow loading times, and more. White hat SEO refers to all optimization techniques that meet Google search engine guidelines. While you have to be patient to see the results, they are sustainable and create genuine goodwill around your brand.
In addition, there is no risk that your site will be blocked or hit in search results if there is a new algorithm change. All in all, white hat SEO is low risk and high rewards if you do it right. Some examples of white hat SEO include creating high-quality content, optimizing meta tags and titles, using internal linking strategies, and more.