For example, Google has more than 200 ranking factors in its algorithm. But one of the main visual elements of a site is white space. White space is simply the space on a page that doesn't occupy text, images, or other visual elements. Imagine the difference between a page full of text and a page divided into small blurbs and paragraphs.

Did you know that 83% of users expect pages to load in three seconds or less? If your site doesn't meet this expectation, you'll have quite a few users bouncing around your site, which will tell Google that your site isn't useful to them, causing it to rank lower. Search engine optimization uses keywords that attract a user to the company. For example, if you have a mobile phone business, the keywords would be “cell phones”, “Apple cell phones” or anything else you want a reader to search to find a product. Search engine optimization (SEO) is the art and science of getting pages to rank better in search engines like Google.

Because search is one of the main ways people discover content online, ranking higher in search engines can lead to increased traffic to a website. America's Best is a national eye care brand with more than 500 retail stores. They had aggressive growth plans and local print advertising and walk-in traffic didn't deliver the results they wanted. They needed a stronger digital marketing strategy.

Office AddressCardinal Digital Marketing 5342 Peachtree Road Suite A Atlanta, GA 30341 Cardinal is a digital marketing agency focused on driving growth in multi-location businesses. Our belief in the democratization of digital marketing has allowed our customers to generate great returns locally. Cardinal has had the honor of being on the INC 5000 list for the past three years.

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