Academy has SEO Fundamentals and Technical SEO courses that cover pretty much everything you need to become an SEO PRO. These courses are prepared by top SEO experts Greg Gifford and Bastian Grimm. All of the courses below are 100% free of charge. To access some of the courses, you must create an account on the learning platform, but all of them are available for free, either for a limited time (one month) or for life.
The format of the course is video and the duration is 3.5 hours. What I like about this course is lesson 3, where Matthew Howells-Barby explains how HubSpot uses SEO and blogging to increase its organic traffic. He talks about the importance of creating thematic relevance and gives examples of how this process works. On-Page SEO and Technical SEO are two SEO processes that you can control 100%.
Unlike off-page SEO, which has to do with website promotion methods, technical and on-page SEO is something you can improve by following some simple SEO rules. This is another SEO course from Moz, similar to the SEO course offered by Udemy (number 1 above). Alex Chris is a digital marketing consultant, author and instructor. He has more than 18 years of practical experience in SEO and digital marketing.
Alex holds a master's degree in e-commerce and has advised Fortune 500 companies from different industries. He regularly blogs about SEO and digital marketing, and his work has been referenced by major marketing websites. Connect with Alex on Twitter and LinkedIn. SEO changes all the time and learning never stops, I 100% agree with you.
Semrush is widely recognized as a leader in the SEO space, offering courses, certification exams, and the Semrush platform. The Semrush SEO Academy includes the Semrush SEO Toolkit course, as well as more specific lessons such as Digital Marketing for SMEs and How to Grow Your SEO Agency with Semrush. Start with approximately 25 hours of SEO education and download materials, which you can keep for life. Learn about the proven structure of effective content.
Education is dynamic, since it involves videos, writing and human instruction. You will only meet qualified experts. These professionals have their own agencies and exemplify their work through impressive portfolios. Some of the primary skills to learn early on include keyword management, analytics, on-page and off-page SEO, technical SEO, and consumer behavior.
At Semrush, we offer a full range of online courses and exams, depending on what you're looking for. A good place to start is with the Content Marketing and SEO Fundamentals Exam, which gives you an idea of the path you'll want to follow in the remaining courses. This course lays the foundation for more advanced training in different areas of our experience through the Semrush Academy. The Google Analytics for Beginners and Advanced Google Analytics courses are intended to prepare participants to take the Google Analytics IQ (GAIQ) certification exam.