Why SEO is So Difficult and How to Make it Easier

Search Engine Optimization (SEO) is a complex and ever-changing process. With more than 200 ranking factors that affect a website's ranking on Google Search Engine Results (SERP) pages, it can be difficult to understand and keep up with the changes. Google's algorithm is incredibly complex and the company doesn't share much information about how it works, making it even more challenging. Additionally, new web pages are added every second, making it hard to get your content to the top of the search engine results.

However, SEO isn't impossible to learn. With a good mix of promotion, content, and SEO tactics, you can get your website to the top of the SERP pages. To make things easier, you should start by understanding the basics of SEO and be willing to spend time and effort in the right directions. You may also need to invest in some tools to help you with your SEO campaign.

SEO is also difficult because it involves integrating various facets of SEO and making sure everything works together. This is why many small business owners prefer to invest in paid ads as they generate more leads in a short period of time. At Blue Compass, our experts have been working with SEO for 18 years and understand the frustration that comes with it. We know that it can be difficult to get search engines to rank your content in the top spots, but with our help, you can learn how to approach the SEO learning process and make it less difficult than it seems.

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